News Interactive Website Strategy:

This Australian interactive classifies publisher needed a strategy for integrating their classifieds ads from their newspapers into a cohesive, Internet-savvy solution. The solution had to offer not only easier use, but new features, new business models, and new revenue sources, as well as allowing each of their newspapers to have a presence from within the system. The solution outlined features and design strategies. Some of these included:

• Create separate, unified, and national (or international) sites that target specific categories (like cars). Multiple classifieds sources can feed ads into these sites.
• Strategy for building revenue.
• Strategies for user content and ad placement via multiple media.
• Strategies for engaging potential advertisers in realspace
• Strategies for adaptive technologies that streamline ad reading for customers.

1996

Participants:

Nathan Shedroff: Information and Visual Design, Production, and Strategy

 

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