The story:

This belief is handed down in Beersheba: that, suspended in the heavens, there exists another Beersheba, where the city's most elevated virtues and sentiments are poised, and that if the terrestrial Beersheba will take the celestial one as its model, the two cities will become one. The image propagated by tradition is that of a city of pure gold, with silver locks and diamond gates, a jewel-city, all inset and inlaid, as a maximum of laborious study might produce when applied to materials of the maximum worth. True to belief, Beersheba's inhibitions honor everything that suggests for them the celestial city: they accumulate noble metals and rare stones, they renounce all ephemeral excesses, they develop forms of composite composure.

They also believe, these inhabitants, that another Beersheba exists underground, the receptacle of everything base and unworthy that happens to them, and it is their constant care to erase from the visible Beersheba every tie or resemblance to the lower twin. in the place of roofs they imagine that the underground city has overturned rubbish bins, with cheese rinds, greasy paper, fish scales, dishwater, uneaten spaghetti, old bandages spilling from them. Or even that its substance is dark and malleable and thick, like the pitch that pours down from the sewers, prolonging the route of the human bowels, from black hole to black hole, until it splatters against the lowest subterranean floor, and from the lazy, encircled bubbles below, layer upon layer, a fecal city rises, with twisted spires.

In Beersheba's beliefs there is an element of truth and one error. It is true that the city is accompanied by two projections of itself, one celestial and one infernal; but the citizens are mistaken about their consistency. The inferno that broods in the deepest subsoil of Beersheba is a city with the most expensive materials on the market, with every device and mechanism and gear system functioning, decked with tassels and fringes and frills hanging form all the pipes and levers.

Intent on piling up carats of perfection, Beersheba takes for virtue what is now grim mania to fill the empty vessel of itself; the city does not know that its only moments of generous abandon are those when it becomes detached from itself, when it lets go, expands. Still at the zenith of Beersheba there gravitates a celestial body that shines with all the city's riches, enclosed in the treasury of cast-off things: a planet a-flutter with potato peels, broken umbrellas, old socks, candy wrappers, paved with tram tickets, fingernail-cuttings and pared calluses, eggshells. This is the celestial city, and in its heavens long-tailed comets fly past, released to rotate in space form the only free and happy action of the citizens of Beersheba, a city which, only when it shits, is not miserly, calculating, greedy.


My interpretation:

I see this very much as a parable of modern media and society--especially of broadcast news.

Beersheba, the city itself, is a metaphor of what we feel is important in our lives. The Beersheba in the sky is how we think we should be, behave, think, and feel. It reflects our hopes and desires, but in a somewhat pompus way. The things that get discussed and reported within this realm are usually idealized--often political in both topic and strategy. Consequently, because so much attention is paid to the idealized Beersheba, it is ordered but somewhat dull, realting little to our actual lives.

The Beersheba below is sordid and sensationalized. It reflects the worst of who we are, but at leat has an honesty that the above Beersheba doesn't. The tabloids (but in print and on television) reflect these fascinations and although they, at least, are genuinely interesting to many (they certainly get the ratings) they, too, are hollow and unfulfilling.

In between is a forgotten Beersheba, a society we do not see precisely because it is always there, staring us in the face. This is the real society, and although there are those who deride it for being pedestrian and personal, silly and often stupid, it is the closest reflection of who we are and what enriches our lives. This society is filled with conversations--often banal, sometimes fascinating, usually emotional. There are fights, arguments, painful admissions, passionate rebuttals, and embarrasing truths. It is our lives played-out in connection with others and we cannot hide here who we are, what we like, nor what we feel.

This last Beersheba makes little sense to others--it is intensely personal and shared only with those it means something to. However, it is the largest city, overlapping with a deafening roar and volume of activity. It is the sum total of what we say to ourselves in the car and what we say to each other under our breaths. To me, this is the best of us and the media rarely pay attention to it. Television only concentrates on the highest and lowest societies, reporting the sensational with mock distaste and the ideal with mock interest and much duty. But the real Beersheba goes unreported, yet very much recorded in our memories, our diaries, and now our personal websites. It is a participatory collective consciousness.
 

The design solution...