Herman Miller RED Website:

I have been consulting to this new division of Herman Miller, a well-established furniture company known for placing a high value on original design. I have been working on the information and interaction design of the website and the overall online experience as well as offline portions of the experience, such as the assembly instructions. The visual design and engineering is being done by Xceed in Dallas.

The important features of this website are to make the process of selecting and buying furniture easy and interesting. There are several ways of viewing the furniture, including a matrix page that shows all of the products organized by line and category and, roughly, by price. By seeing all of the offerings at once, customers quickly become acquainted with the breadth of the company's products as well as which ones (and how many) might appeal to them. There are categorical views as well as collections by product line family. Soon, customers will have the ability to select furniture by their various needs, allowing them to quickly determine which products can solve their problems. Also, the site will launch with a new tool for live assistance online. This isn't meant primarily for help (though that is also possible) but as a way for customers to have live conversations with sales agents, interior designers, and product specialists so that they can get all of their questions answered as well as discuss new ideas for their offices and home offices.

2000-2001

 

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