New Methods for Designing Experiences

>>

Dreams

Aside from dreams, this same type of emotional information can be obtained by asking people to make up stories or recall favorite memories.

Naming products, services, interfaces, and experiences can help us uncover the less tangible, specifically social, aspects of what we're creating.

This is something that is valuable even in user testing and not merely in conceptual design.

Address desire and meaning in the design process is important and difficult. Stories are one of the best ways to express these in a design context and are a comfortable process for people.