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The Issues around Personal Websites: Personality
More than anything a personal site should have personality, that is, a voice that sounds like it originated from a person instead of a staff of PR experts. A personal site, above all else, should reflect a personal vision, and the most successful sites do just this. People should not be afraid to express who they are. It is not possible to appeal to everyone without appealing to no one.
When creating your own site, think about what your predominant personality is--or what you wish it to be. Is it Friendly? Professional? Personal? Fun? Unique? Beautiful? Your site's pesonality will reflect your own and it does this through every aspect of the presentation: the words, the images, the layout, the tone, the thoughts, etc.
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