seductive interfaces |
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It's important to understand what makes an experience seductive. As yourself:
Does the experience or product..
- entice you by diverting your attention?
- surprise you with something novel?
- go beyond obvious needs and expectations?
- create an instinctive emotional response?
- espouse values or connect to personal goals?
- make inherent promises to fulfill those goals?
- lead you to discover something deeper than what you expect
In his wry book, Bluffing Your Way in Seduction, Yves Chebron, defines the difference between professional and amateur seducers and seducees. He explains: "Professionals are never surprised when the seduction succeeds. Amateurs always are." For the most part, we are all amateurs when it comes to seductive design.
He also exonerates many seducers be acknowledging that seducees often want to be seduced, in the sense that even when they realize the seduction, the only the anger comes when the "good time" they expect (or are promised) doesn't materialize. This realization explains theme parks, movie previews, many cars and industrial products, and most advertising. As long as the purpose is honest and the intent not malicious, seduction is actually desirable. In her book, The Complete Idiot's guide to Seduction, Janet O'Neal names these differences "delicious" and "malicious" seduction.